TORT LAW- PROBLEM QUESTION Essay Example | Topics and Well Written Essays - 2000 words

TORT LAW- PROBLEM QUESTION - Essay Example This was the original negligent act, so the analysis must stem from this. Below is the analysis of the situation, with a conclusion that outlines the probable outcome. Since this action is one that is based upon negligence, the scenario will be analyzed using the elements of negligence – duty, breach, causation and damages. Duty The first element that must be examined in this action, and any other negligence action, is duty. As far as duty goes, there does not need to be privity between the parties – anybody who might be harmed because of the actions of the person causing the negligence is owed a duty, according to Donoghue v. Stevenson.1 This is particularly true when the harm is foreseeable.2 Therefore, if a person is reasonable, and is driving reasonably, then the harm cannot be said to be foreseeable. This would negate a person's duty. Whereas, previously, in English law, there must be some kind of privity between the tortfeasor and the victim, in that the victim an d the tortfeasor must have had some kind of prior relationship, the landmark case of Donoghue v. Stevenson3 altered this. In Donoghue v. Stevenson, the plaintiff, Donoghue, became ill after drinking ginger beer which had a slug in it. The justice in Donoghue proclaimed that individuals owed a duty to anybody who might be affected by their actions. Another case, Caparo v. Dickman4 states that the duty of care can be explained threefold - that the harm was reasonably foreseeable, that there was a relationship of proximity between the tortfeasor and the victim, and that it would be fair, reasonable and just to impose liability. So, as in the case of Overseas Tankship (UK) Ltd v Morts Dock and Engineering Co Ltd5, the defendants were not held negligent for a fire which broke out on the water, even though they knew that there was oil slipping below the dock onto the water and the defendants could not reasonably foresee that water would ignite. Moreover, proximity is also an issue, becaus e the harm caused must be proximate to the tortfeasor - Palsgraf v. Long Island Railroad Co.,6 is a case where there was not proximate cause between negligence on one end and an unforseeable victim on the other. In that case, the defendant was helping a woman onto a train and this woman had fireworks which exploded. This caused scales to fall on a distant bystander, and the court decided that the distant bystander’s injuries were not proximately caused by the defendant’s actions. On this ground, the client would prevail, because he acted reasonably in his driving, therefore, there was not a duty to Sheila, as the injury was not foreseeable. On the other hand, since he left 10 minutes late,he might have had a duty if there was an issue to where her brain injuries would have occurred with a ten minute delay. Breach Breach is the next element that needs to be looked at. Again, foreseeability is the key to a breach of a duty. The injury that occurs must be foreseeable.7 If the injury that occurred was not foreseeable, then there would not be a breach of duty.8 Again, this would rest upon whether or not the person was acting

Charles Dickenss Our Mutual Friend Essay Example | Topics and Well Written Essays - 1250 words

Charles Dickenss Our Mutual Friend - Essay Example He uses a kaleidoscope of characters to illustrate the various kinds of education, or lack of, and there is an underlying irony in his depiction of many of his middle class characters. One of the greatest contrasts Dickens' draws upon during the novel is between education and money. In the London society Dickens describes, for many, education does not matter as much as money. As mercenary Bella Wilfer exclaims at the end of Book III: 'And yet I have money always in my thoughts and my desires; and the whole life I place before myself is money, money, money, and what money can make of life!'1 Through his characterisation of individuals, such as Mr and Mrs Veneering, Dickens reveals how money can by you material possessions and social status but it cannot buy you education: Mr and Mrs Veneering were bran-new people in a bran-new house in a bran-new quarter of London. Everything about the Veneerings was spick and span new. All their furniture was new, all their friends were new, and their servants were new, their plate was new, their carriage was new, their harness was new, their horses were new, their pictures were new, they themselves were new" (OMF, 5) The Veneerin The Veneerings are described as faintly ridiculous. They epitomise the 'frenzy of Victorian commodity culture'.2 Newness is the defining feature of the Veneerings. They are associated with surfaces and their nouveau riche world which is starkly contrasted to that of the riverside, described in the novel's opening scene. (Chavez, 20) The middle classes are satirized by Dickens's description of Podsnap, his 'analogous arch-bourgeois'.3 Podsnap is defined by routines and restraints: 'Getting up at eight, shaving close at a quarter past, breakfasting at nine, going to the City at ten, coming home at half-past five and dining at seven'. (OMF, 121) Podsnap is an example of one whose wealth and arrogance separates him from the rest of society: 'He never could make out why everybody was not quite satisfied, and he felt conscious that he set a brilliant social example in being particularly well satisfied with most things, and, above all other things, with himself'. (OMF, 120) Dickens reveals that despite being well off, 'Mr Podsnap's world was not a very large world, morally; no nor even geographically'. (OMF, 121) Due to the consumerism of Victorian society, Dickens does not depict education as a means of giving the working class a chance, especially if they are only being taught to abide by an erroneous set of rules. Instead, Dickens would appear to prefer a more humanistic form of education. During a speech he gave in 1844, Dickens stated: 'If you would reward honesty, if you would give encouragement to good, if you would stimulate the idle, eradicate evil, or correct what is bad, education - comprehensive liberal education - is the one thing needful, and the one effective end'.4 Dickens uses a number of characters to illustrate this view of education. Characters such as Bella Wilfer, Silas Wegg and Eugene Wrayburn are all lacking in social and moral education. Bella is obsessed about marrying money but is reformed through her 'education' from Mr Boffin. The Boffins are humble people whose inheritance causes

Marketing Strategy of a new energy drinks Essay Example for Free

Marketing Strategy of a new energy drinks Essay All around the world drinking beverage is like an entertainment for everyone. Millions of people have beverages everyday for refreshment. Our report is about the Energy Drinks of Bangladesh. In this report we have explained and analyzed how some of the five top selling energy drink companies are operating in Bangladesh. Energy drinks are becoming a major part of the beverage industry due to the rapid increase of their market competition and consumer awareness. In Bangladesh, Tiger and Speed are the most famous amongst all other energy drinks. Most of the energy drink companies act and carry out their marketing strategies in similar ways. More innovative steps are required to improve their market share. The goal of this report is to find out about the present condition of energy drink market in Bangladesh, major competitors we are likely going to face and how we are going to overcome the challenges in the market when we will launch a new energy drink named ‘Spirit’. With the use of effective marketing mix and other strategies we are going to target the young people of Bangladesh to sell our product. We have done a clear competitive analysis to take advantage of the weaknesses of our competitors and opportunities of the market. We are likely going to invest hugely in the beginning of launching our product to inform our customers about our product. As a new product company we are promising our customers to offer a unique product which will give them energy along with the excitement to enjoy their lives. Section 1: Current Market Analysis 1. 1: Top 5 brands in the market (how we find it) –We have surveyed in some of the areas of Dhaka city, like – Farmgate, Motijheel,Uttara, Gulshan; to find out the names of five most top selling energy drinks. According to the survey we have seen – Tiger, Speed, Shark, Sting and Boost are most popular in the energy drink industry of Bangladesh. We went to different departmental stores as mystery shoppers and randomly asked about the drinks each shop offers and found out the names of the energy drinks customers tend to buy more. 1. 2:Product Analysis -Product Level – Product leveling is the first and most important step taken by product planners to add more customer value to their products. It includes 3 main levels: Core Customer Value, Actual Product and Augmented Product. Core Customer Value – The first thing that comes to everyone’s mind when they talk about energy drink is ‘source of power’. In Bangladesh, all of the energy drink companies basically have the same core customer value, which is mainly about replenishing the energy of their customers through providing them with their energy drinks. However, different brands use different mottos to establish their customer value. For example: Shark’s motto says, â€Å"Real Energy, Real Power†; in other case Speed’s motto says, â€Å"Heavy Energy†. This way each products motto varies from each other and creates a different view about the product in their customers mind. Actual Product – This level includes Brand name, Packaging and Product Attributes. Under Product Attribute comes: Product Features, Design and Quality of the product. i. Brand name: A brand name is an identity of a product, without it no product will even exist. Each brand name establishes their uniqueness with their different names, signs and logos. All of the energy drink companies have a brand name of their products, which differentiates each of them from their competitors. The names ‘Royal Tiger’, ‘Boost Energy Drink’, ‘Speed’, ‘Shark’ and ‘Sting’ – each of them stands as a brand name for their product, marketed by different producers. ii. Packaging: Packaging describes the way a product is protected using a container or wrapper and at the same time provides all the required information regarding a product. The energy drinks – Sting, Speed, Shark and Tiger are all available in both cans and bottles. Only Boost is available in steel can in the market. iii. Product Features and Designs: Features explain the tools which enable a particular energy drink to gain competitive advantage over other energy drinks. The tools include – design, smell, taste and color of each energy drink. The designs of Sting, Speed, Shark, Boost and Tiger energy drinks are more or less the same. They are mostly available in two forms and in two shapes, one in a round shaped plastic bottle (250 ml) and another in cylindrical steel can (250/270 ml). They all taste sweet, expect from Tiger and Boost; which tastes sour as well. iv. Quality: Speed, Tiger, Shark, Boost and Sting have been maintaining a good standard of quality by providing the adequate amount of energy to their customers and helping them to deal with strenuous activity. However, no matter what the quality level is; over consumption of energy drinks can always prove harmful for human beings (even though they might be alcohol free). Augmented Product– There is no after-sales service, delivery service or product support for these perishable products (like – energy drinks). Labeling– Labeling is the most important part of every energy drinks. It informs about the ingredients of the product, who made the product, safety issues regarding the product and the web address of the company. Speed, Tiger, Shark, Sting and Boost all maintain an informative and trendy labeling to help their customers to make the right choice. Their ingredients contain Carbonated Water, Carbonated Sugar, Vitamins, Preservatives, Colors, Antioxidant, Sodium Benzoate, Ca-D-Pentothenate, Citric acid, Tartrazine Yellow and many other things according to the standard or permissible level. They even mention on their labeling that, it can be harmful for children and pregnant women. However, they are manufactured by different companies. ‘Speed’ is manufactured by Food And Beverage Limited, ‘Shark’ is manufactured by Global Beverage Company Limited, ‘Sting’ is manufactured by Transcom Beverage Limited, ‘Tiger’ is manufactured by AST Beverage Limited and ‘Boost’ is manufactured by Boost Drinks Limited. Brand Positioning – One of the challenging things for the energy drink companies to do is, to create a permanent place in the customers mind about a particular brand. To do this, all of these energy drink companies need to locate their brands at 3 levels – i. Product attributes ii. Benefits iii. Beliefs and Values. i. Product Attributes: Even though Tiger, Speed, Shark, Boost and Sting all have the common color of the drink yellow; their smell is very different from each other. Boost tastes sour, Tiger tastes both sour and sweet, Sting tastes like strawberry and both the Shark and Speed taste sweet. ii. Benefits: The common benefit any consumer can gain from having an energy drink is, ‘spiritual force’ which will make them more active in their daily life. Still, every energy drink has it’s own way to inform about their benefits to their loyal customers. ‘Royal Tiger’ benefits their customers by recharging their energy physically, ‘Boost’ helps their customers with being more efficient, ‘Sting’ provides their customers with vitamins and other nutrients, ‘Shark’ strengthens the stamina of their customers and ‘Speed’ increases the concentration and performance level of the individuals who are consuming it. iii. Beliefs and Values: Satisfaction comes from the core belief that consumers hold in their minds about a certain product. Customers believe – ‘Sting’ and ‘Tiger’ will give them satisfaction with better taste, ‘Boost’ will boost their energy, ‘Shark’ will give them real power and ‘Speed’ will help them gain extra speed. This way customers share their different beliefs and value for each energy drinks differently. 1. 3: Price Analysis– Size of the Bottle Product Name 250 ml 270 ml 330ml Speed 25 BDT Shark 25 BDT Sting 25 BDT Boost Tiger 25 BDT Size of the Can Product name 250 ml 270 ml 330 ml Speed 30 BDT Shark 35 BDT Sting -Boost 170 BDT Tiger 30 BDT 1. 4: Promotion Analysis Promotion : Advertising is the most crucial part of a company’s marketing mix. It is the first step to inform and aware the general public or the target group of customers about a product a particular company is offering. The five energy drink companies – Speed, Tiger, Shark, Sting and Boost; all of them are between the introduction and growth stage of their product life cycle. At this stage they are only informing the customers about their product including their benefits. Basically all the companies are following the same way to promote their products and these are some of the most common media channels used by them for doing promotion – television, radio, newspapers, magazines and internet. Target Group: Energy drink companies mainly target the major districts of Bangladesh. The local companies, like – Speed, Tiger have distributed their products in rural areas as well to attract a huge number of customers. Energy drinks are mainly used by the people who are between the age group of 16-30, because they comparatively need more energy in every step of their lives. So all of the companies aim to target them and make the product according to their needs to deliver complete satisfaction through their energy drinks. Their product is priced quite cheaply, so that people of different classes can buy them. Most of the energy drinks are claimed to be halal while considering the religious and social issues of Bangladesh. Message and Effect of the advertisements: Message (Add Story) Each company make their advertisements differently even though their motive remains the same, which is to inform the customers about the product. Here are some of the advertisement stories of the five energy drink companies – 1. Speed In one of Speed’s advertisements, they have shown some guys were trying to get up on a bamboo for the whole day without getting tired. Their motto is ‘Heavy Energy’. In other words, they are using emotional appeal. In newspapers, they post a picture from the screen shot of their advertisements and use the same motto, so that people can get a clear brand knowledge. They do not have any brand ambassador for their product and they are constantly sending out the notion to their consumers how Speed can let them gain unlimited energy. 2. Shark There is an advertisement of Shark ‘20 takay Dhaka’, they showed a guy kicked another person from Chittagong and sent him to Dhaka after having Shark energy drink. They are using the motto ‘Real Energy, Real Power’. In their advertisements they use the rational appeal to attract customers. They have no brand ambassador, because they are not still going for intensive or aggressive promotion. 3. Sting -. In the television advertisement there was one young boy who went to a shooting spot with the hope of being a superstar. On that time one director was taking the shot of riding a motor cycle on that spot. Showing that the young boy moved forward to do that shot but the director did not allow him and insulted him that made the young boy very frustrated. After that the director was supposed to make that shot with the hero but unfortunately the hero failed to ride the motor cycle. Then the director asked the crowd who could do the shot. The first young boy showed up the courage and did that shot in a fantastic way. Everybody praised him a lot. They started celebrating the happiness together by dancing with sting energy drink. They were singing â€Å"Sting, Sting, Sting –Ullasher Shuru Ekhanei†. They are using rational appeal in their advertisements In the radio advertisement they play the same jingle. In newspaper the marketers use the picture of 250ml bottle of sting energy drink and write their jingle. They give the same ad in magazines too. In billboards and posters, the marketers add the picture in a big way that they use for newspaper and magazine. 4. Boost In one ad they have shown that a young guy, probably of age 20 was walking along the roadside, on the background rap music is going on (sign of young generation). The lyrics was talking about getting energy, confidence and success. The guy had his neck tattoed and wore a sunglass, showing the style of recent youth fashion. He went into a departmental store, went to the refrigerator, there were other drinks (e. g. red rooster and red bull); but he picked up BOOST, then he paid for it, got out, drank it and got himself recharged and the soundtrack was saying as if he could fly now. So this is one example of their rational advertisements. They have not used any brand ambassador yet for their product in Bangladesh, and these two advertisements are not even shown in Bangladeshi channels, they are only available in You tube. 5. Tiger The tiger energy drink has only one advertisement which is very popular. The brand ambassador Aiyub bachchu is the model for the advertisement. The advertisement showed that, when the popular singer Aiyub Bacchu attended a party, the audience requested him to sing a song. But at that time Aiyub Bacchu felt tired and bored. So he needed to recharge himself to get energy. So he took tiger and then sang a song with more power and energetic voice. In this way they try to attract customers by using the rational approach. They also do radio advertisement with the song of Aiyub Bacchu. In billboard advertisement they promote their motto ‘Recharge Yourself’. Effect – Different advertisements effect’s consumers differently. In general, all of these advertisements encourage people to buy their products. When people get satisfied with one product, they talk positive things about it, this way companies can enjoy the benefits of -word of mouth. Customers get to know through these advertisements how their everyday lives are going to be benefitted if they have these energy drinks. Personal selling: Personal selling is no longer considered as giving door to door service. It is a much wider concept nowadays. Companies not only their sell their product to the customers, they also build a loyal relationship with them. To keep on and for maintaining such a relation, companies must be ready to deal with different problems their customers have regarding their product. Unfortunately, none of these five energy drink companies do these in Bangladesh. They are more focused on advertising only. Sales promotion: In general, energy drink companies do not give any special discount on their product to boost their sales. Companies give incentives to their channel members to keep their product in the front line of their shelves, so that customers choose to have it by first looking at it. Sometimes they give energy drink on their own to the customers, because it make the customers feel the product is of high quality and that is why the salesman is offering it to them. Besides people generally do not look out for products those are kept behind the shelves, as it will be very time consuming. Advertisements do even contribute to generate the sales level sometimes. Though there are many other ways to promote sales, the energy drink companies mainly follow these two ways to carry out their sales promotion activity. Public Relation: To operate in this digital world it is very important for companies to maintain a good relation with both their internal and external publics, example – shareholders, customers. Some of the energy drink companies arranges concerts and sponsors television shows to interact closely with their customers. Example – last year Tiger organized one concert in Doha. Each of the five companies uses different and unique logos for their product. None of them are involved in doing conferences or giving press release. Buzz marketing is also a tool used by these companies to improve their relations with the general public and promote their product as well. Direct Marketing: Energy drink companies have their official websites, but their use is not very effective in Bangladesh. In huge shopping malls or in other areas, none of the energy drinks are available in vending machines. These products are not even sold by the companies directly over online or by using telephone. The only way they carry out direct marketing is through placing the advertisement videos in You Tube. The energy drink companies still lack good customer service, example – no service or facilities provided to give complaints or to share ideas about the product face to face with the customers. Promotion Mix Strategy: The demand for energy drink is not yet very high in Bangladesh. So all the manufacturers of these five energy drink companies use the push strategy. Manufacturers contract with wholesalers or retailers to pass down their products to their final consumers and also to encourage customers to buy the products. Sometimes manufacturers give incentives to the channel members to promote their product as well. Section 02: Marketing strategy for a new brand Figure: Spirit Energy Drink Figure: Logo of Spirit Energy Drink 2. 1: Introducing a new brand for energy drink After analyzing the present market condition of energy drinks in Bangladesh, we have come up with a new idea of introducing a new brand for energy drink. The name of our energy drink will be ‘SPIRIT Energy Drink’. This new energy drink will hopefully win the hearts of our target customers and please them with the new taste and value of our product that we going to offer. This energy drink will not only make people active physically, it will also motivate them spiritually to move ahead in their lives with confidence. The motto of our energy drink is ‘ignites you from inside’. With this motto we will give our customers the idea of how Spirit energy drink can add more liveliness in their lives. The name of our company is Spirit Beverage Limited and we are using ‘Spirit Energy Drink’ as our product’s logo. We have used picture of a guy inside the logo to show our customers what we are trying to say through the motto.roductinkurny is gy of Shark and make them more active. customers tend to buy more. 20202020202020202020202020202020. 2. 2: Design marketing strategy for the new brand i. Segmentation We will segment the market of Spirit energy drink on the basis of geography, demography, psychography and behavior. Geographic Segmentation: We are going to serve Spirit energy drink mainly for the people of Bangladesh. We will offer Spirit energy drink within the different territories of Bangladesh, like- Dhaka, Chittagong, Rajshahi, Barisal, Sylhet, Rangpur and Comilla. We will be selecting these territories because these are the biggest district of Bangladesh and most of the people live in these places. We will offer our product throughout every individual district, starting from the departmental stores to the small local and street stalls. We are offering Spirit both in urban and rural areas as well. Demographic Segmentation: Our market will be divided into groups based on variables such as age, gender, family life cycle, occupation and education. We are going to offer our product to both male and female who are between the ages of 15 to 30. We are especially offering the product to the university going students, corporate persons and athletes too. Our product will be for the people of all religion as it will be product is 100% halal. Psychographic Segmentation: Spirit energy drink is for the classes of people who fall under upper lowers, working class, middle class and upper middles. We are going to use personality variables to segment market like the gregarious and ambitious people. Behavioral Segmentation: We will be segmenting the market of Spirit energy drink on the basis of occasions and benefits. In summer it remains very hot in the middle of the day and for that time we will give a special offer to the customers called â€Å"Make Your Mind Cool†. People will get the same energy drink at a lower price during this time. We will give people other benefits like- we are not using preservatives in our product and our product will be convenient for the customers. ii. Targeting We will target our market within the segmentation. We are mainly targeting Dhaka because, it is the capital city of Bangladesh and highly populated and urbanized. Within Dhaka, we are targeting mostly the teenagers and adults who are the university students. Female students are going to be a part of it too, because the size and growth rate of this segment is high. As there is going to be other substitute products and tough competitors of Spirit energy drink in the market, we will offer our product directly by setting some temporary stores of Spirit energy drink inside the campus of some big and renowned universities. This will help us gain competitive advantage over our rivals and make people aware of our product. We will explain about the benefits about our product and give other information’s regarding our product. Making people believe that our product is different will be our main target. We will offer the same product at the same price to all our segmented customers. iii. Positioning Our product’s motto is â€Å"Ignites you from inside†, by this motto we are trying to make people believe that, Spirit energy drink encourages people to move on no matter whatever situation they face in their lives. Our product will always remove the frustration from both their body and soul. Spirit is alcohol free and will be made and designed attractively to attract our customers. In this way we will differentiate and create a unique image of our product in our consumer’s mind. iv. Marketing Mix (4p) ? Design and description of the product Customer Value and Brand Name: The first thing that we are considering about our product before we place it in the market is, it’s core benefit or core values. Customers always seek out for the benefit and the reason behind buying a product. They always value the experience they get after using it. In order to enter the market and establishing our brand successfully, we are going to provide the most refreshing and unique energy drink; which will spread liveliness and create more excitement in our customers life. They will not only buy one Spirit energy drink, they will buy one reason to hold on to being strong and face everything with more spirit in their lives. The brand name of our product is–‘Spirit Energy Drink’. We have named our product Spirit because it is easy to remember and meaningful at the same time. It will help the customers to distinguish and compare our product from others. Product Features and Design: Our energy bottle will be made in the shape of a space shuttle, with a combination of red and black color to give the igniting image. We will design our can just like other energy drink cans, which is made up of steel body with a cylindrical shape. In the middle of both the can and bottle, the name of our product will be written horizontally. The whole bottle and can will be black in color and the name written in pearl white. The shining stars above the name will give it a glowing and sparkling image. The guy standing in the middle of the name will exhibit the idea that Spirit energy drink has the ability to bring back everyone from darkness and add new value to their lives. Like all other energy drink, Spirit’s taste will be sweet and sour and the color of the drink will be red wine color. Packaging and Labeling: We plan to do very careful and colorful packaging to attract our target customers. The products are going to be well packaged and covered so that it stays protected in every condition. All the necessary information’s will be written on the body of bottle and can. Packaging will be done in two ways: 1. Plastic bottle – 300ml (Normal Packaging) 2. Steel Can – 270ml (Prestigious Packaging). Necessary warnings will be provided, like –it might be harmful for pregnant women and children. Manufacturing and Expiring dates will be written on the covers to warn the consumers about the product’s validity. Most importantly, the ingredients we are going to use are Carbonated water, Refined sugar, Sodium Citrate, Sodium Benzoate, Vitamin B3, Vitamin B6, Touraine, Citric Acid, Preservatives, Antioxidant, Ca-D-Pentothenate, Tartrazine, Mixed Fruit Flavor, Food Grade Flavor, Food Colors. There will be a Nutrition Fact chart too, describing the nutritious contents. Energy80 cal. Proteino gm Saturated fato gm Total fat o gm Sodium 20mg Sugar20 gm Carbohydrate 20. 5 gm Cholesterol0 gm Dietary Fibero gm Product Quality: Providing our customers with the best quality of energy drink is our prime purpose. We have made sure that our energy drink does not contain any harmful substances. It is alcohol free and free from every possible harmful effects. With the amazing taste and other attributes, we assure that our customers will be satisfied and buy Spirit more frequently. Design of pricing policy. Spirit is at the introduction stage of it’s product life cycle and we know the competition of energy drink companies is rising day by day in Bangladesh. We will use cost-plus pricing for Spirit energy drink, considering the present market and demand for energy drink. Though the demand of energy drink in our country is increasing with time, our product is still under pure competition, as there are already some other energy drinks in our local market. We will also consider competitors strategies and prices, how they set their prices and how much they charge from the intermediaries and consumers. We will focus on our target customers willingness and ability to pay for an energy drink. After considering the above issues we are charging 35tk for 270ml can and 30tk for 300ml bottle from our customers. For the 270ml can, our production is 30tk and after setting a standard markup to the cost we will be charging 32tk from our wholesalers, wholesalers will charge 33. 5tk to the retailers and finally the retailers are sell the drink at 35tk o the customers. For 300ml bottle, our production cost per bottle is 25tk and after setting a standard markup to the cost the wholesalers will buy each bottle at 27tk from the us. Wholesalers will charge 28. 5tk to the retailers and finally the retailers will sell it at 30tk each bottle to the customers. In short, we are charging the price for our product moderately to attract huge number of customers to buy it. It will help us to maintain a minimum level of profits for operating and keep running our business. Design of promotional activities – Advertising: For creating awareness and informing the consumers about our product we are going to advertise in more than one media. Our target is to do mass promotion to cover the maximum number of people in Bangladesh. Some of the major media channels through which we will be advertising are –television, radio, newspapers, online media and billboards. Television and internet are the most fastest and effective media channels to promote product, as most of the people spend their time on these. Newspapers though have high believability, do not last for a long period of time. Starting from the poor uneducated people of our society to the educated ones, everyone listens to radio. Therefore radio is also a very effective way to reach a huge number of customers at the same time. Add story While broadcasting on television, we will show a random university student is sitting on a chair and lost deep inside at the sheer thoughts of failing in exam. Then suddenly one of his friends will come to him and give him a Spirit energy drink. After having the energy drink the boy will jump off and scream energetically that he is not going to give up. He will get motivated and feel more energized while doing his studies. He will realize that he can study longer and give more concentration in his studies after drinking the Spirit energy drink. Then finally when the results come out, he will do the top result in his university. He will then become extremely happy and appreciate how Spirit energy drink has helped him to achieve this success in life. This way we will draw conclusion to the add. In newspapers and billboards we will use the same boy, who will be smiling and holding a Spirit energy drink; conveying the same message about our product’s motto. In radio channels we use the same jingle which we will show in television. As we are launching a new product in the market, we want to deliver the same message to our target customers. It will help them to get a clear and specific idea of our brand and what we intend to provide. Our advertisement is designed in both emotional and rational way. Emotionally we are showing the customer, they can move on in their lives with the help of Spirit and rationally we are giving them the idea that Spirit energy drink is good for their health, as it increases concentration and strength. Sales Promotion: Sales promotion is another major step we will carry out to encourage our customers to purchase our product more frequently. Sales promotion can be done in many ways – giving discounts, giving lotteries, pop-up adds, etc. We will give incentives to the people of our channels to keep our energy drink in front of the shelves in all the stores we are going to supply. Consumers buys the product that are kept in front side, because people have an idea that good quality things are always kept at the front and they will not want to search for other product as that would be time consuming. In times of special occasions like Eid, we will announce special discounts or extra offers. We will sell our products in front of colleges, universities and major shopping malls. Therefore we will be exposing our product more to the public and will gain higher chances of selling our product, thus making more profits. Besides, none of our competitors are doing these things, so we can gain competitive advantage over them as well. Personal selling: Energy drink is a convenience product, and it is quite impossible to reach the mass people by employing thousands of employees for selling our product. This process is very slow and expensive. So we will not be selling our products personally. We will employ experts in offices, who will deal with customer’s view’s and problems. This way we will personally provide/sell our service them beside selling our product. Public relations: At the very first stage we will arrange a press conference to inform everyone about our product. Press media is very crucial, as interacting with them positively will encourage them to promote our product more creatively and positively to our customers. This way we can also have competitive advantage over our competitors. We will organize different concerts and sponsor television shows, this will give us an open platform to interact more closely with our customers and build a strong relation with them. Direct marketing: We are planning to open a Facebook page along with our official website where we will encourage people to share their views about our product. This will help us to keep track of our customers reaction towards our product. None of the other energy drink companies are doing much of these activities, so it is an easier way to grab a huge number of customers and market share this way. Online marketing is therefore more efficient and fast way of direct marketing in terms of receiving our customers reactions, complaints and comments and adapting to those changes to keep surviving and growing. Promotion Mix strategy: We will use push strategy for Spirit energy drink. Contracting with different wholesalers and retailers will help us to provide adequate supplies in every convenient and targeted locations. We will give them incentives to promote and supply our product more frequently to the customers. Design of distribution activities- We will go for intensive distribution for Spirit energy drink, because we want to provide stock our product in as many outlets as possible. We want to ensure that our products must be available where and when consumers want them. As our product is new in the market, we will directly offer our product to the target customers. We will be offering our Spirit energy drink to the customers through wholesalers and retailers. Within our limited resources we cannot afford to have our own distribution facilities, like warehouses and showrooms and to hire sales people and support stuffs. We would rather contract with the wholesalers, so that they will take those extra costs and risks. Our target customers are the young university students, that is why we are contracting with retailers.

Relationship Between Language Culture And Identity English Language Essay

Relationship Between Language Culture And Identity English Language Essay Relationships among language, culture and identity have become a favourite topic in social science for decades. In his book Primitive Culture, Edward Tylor (1871) defines culture that as complex whole which includes knowledge, morals, beliefs, art, law technology and  any other capabilities and habits acquired by man as a member  of the society. Being human being communicative, interestingly, language reveals much more what we actually speak out, not only a means of communication. The Sapir Whorf hypothesis states that the structure of a language influences  the ways in which its speakers conceptualize their world  or otherwise affects their cognitive processes. The cultural worldview of a man is presented by the language and reflected through his responses in a specific period of time. Cultures are maintained from generation to generation and affected by geographical location and history of that nation as well as the interaction of that people over time. Simultaneously, language also develops to meet the need of communication of people. Therefore, it can be stated that your  language can reveal many things about your identity. It can disclose your nationality, culture, religion, age, gender, level of education, socio-economic class or your profession. Mendoza-Denton (2002:475) defines  identity to mean the active negotiation of an individuals relationship with larger social constructs. It means that identity  is reflected in the language we use, our word choices in identifying ourselves as well as in the words we choose not to use. Language is part of ones identity. Understanding the nature of the relationship between language and culture is central to the process of learning another language.It is also a chance for language learners to discover or re-discover and more appreciate his or her identiy. With my limited understanding about socialinguistic and my eagerness to more learning about a useful subject that enriches me a language teacher the knowledge of languages role soceity as well as the implications for language teaching and language policy, I would like to discuss the following contents: A. Discuss the relationship between language, culture and identity The Sapir Whorf Hypothesis Intercultural communication Language as a core value and indentity B. What are the implications for language teaching and language policy Language policy Language and power CONTENT A. The relationship between language, culture and identity The Sapir Whorf Hypothesis In linguistics, the Sapir Whorf Hypothesis states that each language holds an own way to present its meaning that can not be understood by those belong to another language. Native languages are concerned to strongly affect peoples thinking. Whofianism is another popular name for this hypothesis and is often defined as having two versions: The strong version linguistic determinism that  states that the language you speak determines the way that you will interpret the world around you. In this case, interlocutors think much of how to speak to best express their ideas and how to avoid misunderstanding caused by spoken words. For example, in Vietnamese culture, when visiting a newborn baby, we usually say that she/ he is very ugly to mean that the baby is so cute. Vietnamese do not use direct saying to compliment a newborn baby. In Western culture, questions about ages or marriage status are considered impolite. The weak version that linguistic categories (part of speech)  and usage influence thought and certain kinds of non-linguistic behaviour. The strong version of this hypothesis has been mostly discarded but the weak form of the hypothesis is generally accepted. Defintion of UG of Noam Chomsky (1957) also states that the human brain contains a limited set of rules for organizing language. Language is governed by a set of highly abstract principles that provide parameters which are given particular settings in different languages. This set of rules is known as universal grammar. Articles in Englis such as a/an, the or gender of language mascular, feminine in French maybe appropriate examples for this part. Intercultural communication Intercultural communication generally refers to face to face interactions among people. If the Sapir-Whorf Hypothesis states that there are certain thoughts of an individual in one language that cannot be understood by those who live in another language, intercultural communication, according to Samovar and Porter (1991), occurs when a member of one culture understands a produced by another whose culture is different from him. It is a good idea to use title such as Mr Mrs or Dr along with a family name in a business discussion in some parts of Europe. The first name used without permission is considered direspectful. In Japanese culture, long pauses in a conversation are normal, especially after a question. They need time to think over it. However, in other cultures, it is comfortable if interlocutors keep silence in a dialogue, there will be someone to speak to end the silence. To work together without problems, people need to understand their differences. People belonging to diverse culture are still able to understand their language each other, though, there are the potential misunderstanding and disagreement. Learning about intercultural communication is a very good idea to reduce this risk. And a language teacher as a language messenger must realize this. Language as a core value and identity Mendoza-Denton (2002:475) defines  identity to mean the active negotiation of an individuals relationship with larger social constructs. These social constructs have been understood as comprising gender, ethnicity, and class following Gumprez (1982) in some of the earliest work on identity. Ones identity was understood as whom you were, and who we are or how we are seen by others may involve differing identities. According to Zimmerman (1998), there are three types of identity: Discourse identity which is revealed through particular discourse and presented by speakers, hearers. Situational identity which is revealed through the specific situation. For example, a person who is half Italian half French may want to identify with a particular ethnicity in some social situation. (e.g., attending a soccer game). This choice may even be crucial for his personal security. Transportable identity which applies across situations and discourse and includes such constructs as ethnic, gender, and age. I would like to mention my ideal woman- Hillary Clinton and her concession to Barack Obama in 2008. In order to successfully reposition herself from an opponent to a supporter of Obama, Clinton draws on several aspects of her transportable identity to stress the similarity between herself and Obama. Next to focusing on the fact that they are both Democrats, Americans and human beings, she zooms in on their membership of two powerless groups: namely that of women and African Americans. Both from a historical and a personal perspective, these two categorizations of herself and Obama are presented in a highly persuasive way and create unity between the two former opponents. A mans identity can disclose his nationality, culture, age, profession and socio economic class. Defined by the article  Understanding Racism,  a defining feature of a persons identity, contributing to how they see themselves and the groups with which they identify. Culture may be broadly defined as the sum total of ways of living built up by a group of human beings, which is transmitted from one generation to another. Every community, cultural group or ethnic group has its own values, beliefs and ways of living (Understanding Racism, sect.1). This clearly shows the importance of language, culture, and heritage in forming and shaping ones personality. In my real teaching, my students are usually given the difference from phonetic transcribtion between British English and American English to distinguish the origin of the words, therefore; they are parlty trained the way of word usage for the better speaking and writing as well. The difference in writing is also explained sometimes when needed. British English American English Vocabulary block apartment   call box   phone booth pavement sidewalk yard   garden   holiday   vacation   postman   mailman   Pronunciation tomato /tÉâ„ ¢mÉ‘:tÉâ„ ¢ÃƒÅ Ã…  / /tÉâ„ ¢mÉÅ ¾itÃŽÂ ¿ÃƒÅ Ã…  / photo /à ¡Ã‚ ¸Ã… ¸Ãƒâ€°Ã¢â€ž ¢ÃƒÅ Ã…  tÉâ„ ¢ÃƒÅ Ã…  / /ˈfoÊÅ  toÊÅ  / psychology /sÉ‘É ªÃƒâ€¹Ã‹â€ kÉ’lÉâ„ ¢dÊ’i/ /sÉ‘É ªÃƒâ€¹Ã‹â€ kÉ‘Ë lÉâ„ ¢dÊ’É ª/ important /É ªmˈpɆ:tnt/ /É ªmˈpɆ:rnt/ vase /vÉ‘Ë z/ /veÉ ªz/ /veÉ ªs/ Our pronunciation of the words, our grammartical structure usage, and our utterance reveal how we view ourselves linguistically. Our language choice reflects more than the way we view ourselves. Teenagers words might be quite different from their older generations might use. That is the way how we are viewd by soceity as well. According to Rembo (2004: 33-34), A persons social identity comes from an individuals knowledge of himself as an individual in relationship to others. It can be stated that we construct our identity by how we perceive ourselves in the eyes of others. Language is not only a means of communication but also self-identification. In a globalization communication, learning other languages as a second language positively promotes intercultural understanding across languages and cultures. In addition, personally, this is also an ideal way especially for the youth of every country become aware of how our behaviours and social attitudes have been shaped by the languages and cultures we experience. The implications for language teaching and policy Learning and teaching another language will be more interested once we discover the beauty of language and successfully convey to learners. It should be exploited effectively for a better teaching; therefore, a motivated learning might be obtained. Learning a new language means accessing a new culture. Teaching students how to internalize selectively is also a leading concern a language teacher should pay much attention to besides conveying the beauty of that second language. Being a language teacher, I assum that we should realize deeply Language and Power as well as Language Policy to have an appropriate thinking to do teaching in the classroom. Language and Power During the period of domination in some countries, whether colonizers governed directly or indirectly, the political and cultural of those were greatly affected. The peoples wealth was the colonizers real aim. However, economic and political control can never be obtained without mental control. It means that once language, which is part of culture, the tool of self-definition in relationship to other nations is under controlled, that people will be truly colonized. Well understanding power of language will help students more motivated to learn the standard language as well as to selectively uncover what they take for granted and internalize as personal failure. Language Policy Language Policy is what a government does either officially through legislation, court decisions or policy to determine how languages are used cultivate language skills needed to meet national priorities or to establish the rights of individuals or groups to use and maintain languages (Wikipedia) In terms of this definition, an overview about the status of reality of teaching and learning English language in Viet Nam would be best to support this part of my writing. Since its open door policy in the mid 1980s, Viet Nam has welcomed many foreign organizations to invest and establish their business. As a result the demand for English increased greatly in all aspects The Government of Vietnam is devoted to developing English language skills on a long-term strategic basis to compete more effectively in international markets and thereby achieve sustainable economic growth. One of the biggest reflections to push this strategy is a project whose title is Teaching and Learning Foreign Languages in the National Education System, Period 2008-2020 by the Ministry of Education which was approved by Prime Minister. The authority promotes this project to obtain a result that, by 2020, the majority of young Vietnamese will be able to use English communicate confidently and be able to study and work in a multi-lingual and multi-cultural environment; thus the industrialisation and modernisation of the country will be contributed by the more dynamic and better integrated young Vietnamese people. Common knowledge in many other fields at school is a background and English as a secon language is a key to get success for the youth and the development of the country as well. In this setting, the implications for language teaching and policy  therefore vast and far reaching. Policy makers should specify their guidelines the teaching of culture in foreign language pedagogy. Curriculum should be implemented on the basis of being linguistically, culturally, and developmentally appropriate for students. A comparison between the target-language culture and the native language culture is essential to help learners avoid the mono-cultural view. As a teacher of language, one must be culturally aware  target language culture as well as the students, thus avoiding any cultural misinterpretations. CONCLUSION Language and culture are deeply related and dependent on each other. Language is formed by culture, while culture is influenced by language. Furthermore, language is not only an expression and a display of heritage and history, it is also the component of culture that makes it unique, and that creates a difference from one to another. Cultural identity is an important contributor to peoples wellbeing. Identifying with a particular culture helps people feel they belong and gives them a sense of security. However, strong cultural identity expressed in the wrong way can contribute to barriers between groups. And members of smaller cultural groups can feel excluded from society if others obstruct, or are intolerant of, their cultural practices. Peple in different cultures hold different way to view the world. As a language teacher, I now understand that it is very important to be aware of target language culture as well as the students, thus avoiding potential misinterpretations.

Gene Therapy and Its Effect on Cancer Essay -- Science Genetics Techno

Gene Therapy and Its Effect on Cancer The era of scientific advancement in the twentieth century has encouraged several scientific fields to merge into a new, futuristic science called Biotechnology. One idea behind Biotechnical science is taking advantage of molecular biology. At the forefront of this advancement is gene therapy which " attempts to treat disease at its origin on the molecular level"(Kreeger,1996). "Essentially, this therapy deliberately introduces genes into the human cells to compensate for aberrant genes that cause genetic disease" (Beese, 1996). This therapy can be administered in two ways. One is germ-line therapy which not only treats the cells of that individual but these treated cells could be passed onto the individual's offspring. This type is the focus of much of the opposition of gene therapy itself because trials take many years and few results have proved conclusively safe for those treated and their children. The other type of therapy less opposed is the somatic cell approach that only aff ects the cells of the individual being treated. Cancer has recently been the target for several different types of somatic cell therapy and along with them come a set of controversial aspects that question its role in society. Cancer is an ever- increasing disease that affects all ages, sex and race. It has no preference for where it resides as it can be found in several organs and on several different tissues. However, one special similarity appears whether the cancer is found on the breast or in the colon; it is an over growth of cells in the area infected. The cancer seem to arise from abnormalities in genes involved in growth and differentiation of cells. Certainly, environmental factors can indeed c... ....jp/~macer/Papers/PLSUBG.html March of Dimes. Genetic Testing and Gene Therapy. Obtained from WWW 9/9/96: http://noah.cuny.edu/pregnancy/march_of_dimes/genetics/genetest.html National Cancer Institute. Immunotherapy and Gene Therapy. Obtained from WWW 9/9/96: gopher://gopher.nih.gov:70/00/clin/cancernet/facts/therapy/Immunotherapy%20and%20Gene%20Therapy%20of%20Cancer National Medical Center. Gene Therapy. Obtained from WWW 10/4/96: http://www.cityofhope.org/frames/genetr.htm Scientist,the. Pioneer James Wilson Reflects. Obtained from WWW 9/9/96: http://www.the-scientist.library.upenn.edu/yr1996/jan/gene_960122.html Singer, M. The RAS Gene and Cancer. Obatained from WWW 10/14/96: http://www.gene.com/ae/AB/IWT/Ras_Gene_and_Cancer.html Wanke, I. Gene Therapy for Diabetes. Obtained from WWW 9/9/96: http://www.worldweb.com/ahfmr/may/diabetes.html

Lorraine Hansberrys A Raisin In The Sun - Dreams and Racism Essay

Dreams and Racism in A Raisin In The Sun At most times, the American Dream resembles an ideological puzzle more than a fully realizable image. Within the confines of her fantastical, theatrical world Lorraine Hansberry attempts to fit a few of these pieces together and, in the process, ends up showing exactly how everything doesn't just snap-together all nicely. The problems in her play, A Raisin In The Sun, deal primarily with the basic nature of humans and their respected struggle's to "make it" in America. The story, for the most part, centers upon an African-American family, their dreams for the future and an insurance check coming in for death of the eldest man. Stirring into the mix later is the hugely oppressive, segregationist aspect of mid-twentieth century America. With highly oppressive external pressures, combined with conflicting ideas of happiness, the story centers on the ideological conflicts between characters. The largest conflicts result between Mama Younger and her son, Walter. Walter represents, apparently, all the things America instills in men; the desire to work hard and make a better life for his family than he had, the inability to be compassionate towards his family, an almost ignorant refusal to vary from his dream for the dreams of others. Hansberry centers here, it would seem, on the most negative aspects of "manhood". In fact, overridingly, men in this play are horrible creatures: George is uppity, aristocratic and a braggart (mentioning the curtain time in New York to a women who obviously has no idea about that type of thing simply places him, in his eyes, that much higher than her); Walter's friends are loud-mouth-know-it-all's (one of whom takes off with all the money th... ...r but, until the day he dies she will be his sister, and therefore he will always be somewhat proud of her. To me, this is an intricate human detail and evidence of Hansberry's supreme ability of crafting characters right out of real life. In the end I believe she is making the statement that the so-called American Dream is different for everyone; sort of a spiritual fingerprint of utopia. Being an African-American woman in the 40's and 50's probably had a large influence on the tone of this piece; as did being a severely closeted lesbian. Even though our respective upbringings couldn't be much more different, I fully agree with the stance she's taken. The table of America isn't level, thus causing the puzzle to shift and tilt uncontrollably. The pieces don't always fit and it is sad that so many people spend their entire lives trying to force them to work.

Hpv And Oral Cancer Health And Social Care Essay

One individual dies from unwritten malignant neoplastic disease every hr of every twenty-four hours. Oral malignant neoplastic disease is the 5th most common malignant neoplastic disease in the universe with over 450,000 instances diagnosed worldwide and over 210,000 deceases happening yearly. ( Peter KC Goon1, 2009 ) In the yesteryear, the largest causes of unwritten malignant neoplastic diseases were smoking, smokeless baccy, and intoxicant. With the addition in smoking instruction and a decrease in the figure of people who smoke, certain caput and cervix malignant neoplastic diseases, such as voice box malignant neoplastic diseases, have decreased. However, there has been no decrease in the incidence of caput and cervix malignant neoplastic diseases overall. In fact, tumours in the unwritten pit, chiefly the lingua and tonsils, have risen among immature work forces and adult females at a rate of around 3 % yearly. Those rates jumped to 11 % each of the last two old ages, the bulk of which is male. At this rate of growing, the figure of people diagnosed with unwritten malignant neoplastic disease will transcend the figure of instances of cervical malignant neoplastic disease diagnosed yearly in the following decennary. ( Jimeno, 2010 ) What is surprising is that the cause of the addition in unwritten malignant neoplastic diseases is due to the virus that cause cervical malignant neoplastic disease and until late was considered a adult female ‘s disease. Fortunately, many of these new instances of unwritten malignant neoplastic disease can be avoided with compulsory and cosmopolitan vaccinums that have already been approved by the FDA, with early sensing, through public outreach plans, and most significantly, by speaking with our kids about sex The virus driving this upseting tendency in unwritten malignant neoplastic disease is the Human Papillomavirus or HPV. HPV is the most common sexually familial infection in the United States ( The Ohio State University, 2010 ) . There are approximately 100 different strains of HPV, with 60 % of them doing common warts and 40 % that are mucosal. HPV16 and 18 are both mucosal, and are deemed high hazard in the development of cancerous lesions, and are responsible for 95 % of all cervical malignant neoplastic diseases. Harmonizing to the World Health Organization, HPV is responsible for over 500,000 new instances of cervical malignant neoplastic disease each twelvemonth and claims over 250,000 lives worldwide. It is estimated that HPV is present in three quarters of all adult females by the clip they are 50 ( National Conference of State Legislatures, 2010 ) . It takes about two old ages for a organic structure to acquire rid of the HPV virus and most people have no sick effects or symptoms of the virus, while others will develop malignant neoplastic disease. Recent surveies reveal that over 80 % of the tumours found in freshly diagnosed oropharyngeal malignant neoplastic disease patients are due to HPV16 and all are squamous cell carcinomas. This extremely aggressive strain of the virus is now the taking cause of unwritten malignant neoplastic diseases, exceling malignant neoplastic diseases caused by baccy and intoxicant combined. ( Swanson, 2010 ) These freshly diagnosed instances of unwritten malignant neoplastic diseases caused by the HPV virus are chiefly happening in the base of the lingua, which is the portion that starts at the dorsum of the pharynx and continues toward the gorge, and in the tonsils. Surveies have proven that HPV16 ‘s primary agencies of transmittal is through unwritten venereal sex, although current research is concentrating on other agencies of transmittal, including caressing and sharing drinks. Once a individual has been exposed to the virus, it can take between 20 and 30 old ages for the development of HPV related unwritten malignant neoplastic disease ( Chustecka, 2010 ) . One oncologist has said that there â€Å" is an epidemic, about a pandemic, of unknown proportion†¦ , † in respects to the figure of new patients that he is now handling with caput and cervix malignant neoplastic diseases caused by HPV. The demographic for caput and cervix malignant neoplastic disease patients has changed over recent old ages every bit good. Prior to 2003, the bulk of these types of malignant neoplastic diseases were found in older work forces in their 60s and 70 ‘s that have a long history of smoke and imbibing intoxicant. However, these traditional hazard factors no longer use. These yearss, the archetypal patient most at hazard are Caucasic work forces and adult females in their 40s and 50s, many which have ne'er smoked coffin nails or drank intoxicant merely on rare occasions. They do nevertheless hold other high hazard factors derived from sexual patterns, chiefly a high figure of sexual spouses, or a history of unwritten genital or unwritten anal sex. To understand this recent epidemic, past sexual behaviours have to be analyzed. During the late sixties and 70s, a sexual revolution of kinds occurred. It was a clip of sexual promiscuousness and rebellion against the norms of society. Monogamy represented repression. Sexual activity with many different spouses no longer held stigmata and unwritten sex became more widely practiced. Surveies show that since the 1960s, more than 80 % of the population now engages in unwritten sex. In comparing, merely 30 % of people born prior to 1950 hold engaged in unwritten sex. ( Manier, 2008 ) With the debut of AIDS in the late 80 ‘s, sexual attitudes began to alter. Education attempts doubled and parents began once more learning their kids about abstention and â€Å" safe sex. † In the 90s, under the instructions of Bill Clinton, unwritten sex was no longer considered sex. Oral sex rates skyrocketed because it had become much more acceptable to teens and to society as a much less hazardous option. However, the hazard factor for undertaking unwritten HPV grows in direct proportion to the figure of unwritten sex spouse a individual has. If a individual has more than five but less than 25 unwritten sex spouses in a life-time, there is a 250 % addition in the opportunities of developing unwritten malignant neoplastic disease. That rate rises to 750 % if a individual has over 25 unwritten sex spouses in a life-time ( Newswire, 2010 ) . For old ages, physicians have advocated one-year Pap vilification for adult females in hopes of cut downing the figure of patients that develop cervical malignant neoplastic disease caused by the HPV virus, by catching it in its pre-cancerous phase. Unfortunately, there are no trials available for work forces. Research attempts are under manner to develop new tools for usage by tooth doctors for early sensing of unwritten malignant neoplastic diseases. Thymine he job with some of these trials is the tumours are chiefly happening in countries non viewable by the bare oculus, in the tonsils and in the base of the lingua. Oral rinses would besides be uneffective for those same grounds. In 2007, the FDA approved a vaccinum, Gardisil, which would protect against both the virus that causes venereal warts and against the strain responsible for cervical malignant neoplastic disease. The Advisory Committee on Immunization Practices, ( ACIP ) recommends Gardisil for misss ages 9 to 26 in hopes of diminishing the figure of instances of cervical malignant neoplastic diseases diagnosed each twelvemonth. The FDA besides approved this same vaccinum for usage in male childs every bit good. In October 2009, the ACIP heard grounds sing the efficaciousness of the vaccinum in males every bit good as the costs associated with adding males to an all female vaccinum. The information presented to the Immunization Work Group was uncomplete because the informations sing HPV and its relation to unwritten malignant neoplastic disease, anal malignant neoplastic disease and penial malignant neoplastic disease was non included. The information presented to the work group contained statistics through 2003 and hence out-of-date, as the figure of caput and cervix malignant neoplastic diseases has increased over 30 % since that clip. After much argument, the work group approved a declaration to add the vaccinum as a permissive vaccinum for males aged nine to 16 for the intervention of venereal warts, alternatively of a recommended vaccinum to protect against both strains ( Advisory Committee on Immunization Practices, 2009 ) . Under a permissive recommendation, a supplier is non required to offer the vaccinum to his patients but must immunize if the parent or kid petitions the vaccinum. In add-on, private insurance will non cover the cost of the vaccinum and immunisation plans will non advance the recommendation ( Advisory Committee on Immunization Practices, 2009 ) . The determination to do the vaccinum permissive in males, alternatively of recommended, was based on the cost per quality adjusted life twelvemonth. To be cost effectual, a vaccinum should be less than $ 50,000 per QAL. The theoretical accounts presented to the IACP reflected a QAL over $ 100,000. These figures are non accurate because the theoretical accounts have uncomplete informations. For case, the theoretical accounts did non include all malignant neoplastic diseases that can be treated with the HPV vaccinum, merely on the strains that cause venereal warts. In add-on, the theoretical accounts were based on high inoculation rates of over 75 % in misss. Presently the inoculation rate is around 30 % . The consensus of many in the medical community is that high inoculation rates in eligible misss will contradict the demand to immunize male childs. This goes against grounds turn outing work forces and adult females have similar prevalence of the disease, and work forces have a higher acquisition rate of the virus ( Silverman, 2010 ) . Even though, with the current rate of inoculation being so low, it would do sense to urge the inoculation universally for both sexes. A cost analysis theoretical account that included the informations through 2002 but adjusted the malignant neoplastic disease rates to include all HPV malignant neoplastic diseases the vaccinum would protect against, places the QAL around $ 24,000. With the significant addition in the figure of instances in recent old ages, that sum is now even less. Either manner, the QAL falls good under the gilded criterion needed for inclusion into a national inoculation plan and would do better usage of the resources available. There has been much research by top universities and oncologists go forthing small room for argument on the correlativity of HPV and unwritten malignant neoplastic diseases in work forces, every bit good as anal and penial malignant neoplastic diseases. Despite all of the information that has been, made populace since 1998 when the nexus was foremost discovered, the Centers for Disease Control has yet to acknowledge HPV as a beginning taking to unwritten malignant neoplastic diseases. Public consciousness runs have started in little bunchs in the United States, but they are missing when it comes to acquiring the word out. Because of this, caput and cervix malignant neoplastic diseases are non caught in their early phases but instead in their late phases, and this histories for the really high decease rate of about 45 % at five old ages from diagnosing, and high intervention related morbidity in subsisters. Finding these malignant neoplastic diseases in an early phase greatly improves the opportunities of endurance. Ironically, caput and cervix malignant neoplastic diseases caused by HPV have a much higher rate of success than non-HPV malignant neoplastic diseases. Much of the medical community, like the populace, is non cognizant of the correlativity of unwritten sex, HPV16, and caput and cervix malignant neoplastic disease. Therefore, life salvaging showings are under utilised and inoculation recommendations are ignored. Despite the addition in Numberss, there is small to no public consciousness of the association between HPV and unwritten malignant neoplastic disease. In a recent European broad survey, 75 % of the respondents were unfamiliar with the term caput and cervix malignant neoplastic disease while 81 % of work forces in the US were unfamiliar with HPV ( Paul L Reiter, 2009 ) . There are enterprises in topographic point to assist increase cognition about caput and cervix malignant neoplastic diseases. The sawbones general ‘s one-year study in 2010 focused merely on unwritten wellness this past twelvemonth, a first for this type of study. Testing protocols for tumours are in topographic point. The word is get downing to distribute but its slow traveling. Celebrities who have suffered caput and cervix malignant neoplastic disease, such as Roger Ebert, are talking out about their ordeal, which can help in public consciousness, since famous person patients garner more attending than regular patients do. Screening devices are easy being developed that will help in placing these types of malignant neoplastic diseases early on. However, the biggest obstruction in cut downing the Numberss is still instruction. Our medical community must be made cognizant of the HPV connexion. In fact, the ADA merely released guidelines sing testing for caput and cervix malignant neoplastic diseases but recommends tooth doctors to pay close attending to their patients with a history of smoke or imbibing, and no reference of HPV. Medical forces need to be trained on what to look for: a new ball or a sore pharynx that does non travel off, gruffness, a hurting or tintinnabulation in the ear, oral cavity hurting or white spots or sores in the oral cavity, fistula infections that do n't react to antibiotics, upper jaw hurting, nose bleeds, and trouble external respiration or swallowing. In my household, the malignant neoplastic disease had spread to the lymph nodes and the first mark was a ball located on the cervix, but this occurs after the malignant neoplastic disease has metastasized into the lymph nodes, which is considered late phases of the disease. There besides lies a great trade of conflicting information on the web, including the CDC and WHO, that minimize the effects of HPV and developing oropharyngeal or other malignant neoplastic diseases. The disease is non acquiring the regard it deserves. We must besides educate through unfastened treatment with our kids, that unwritten sex is non safe sex if we hope to halt this epidemic. Sexual activity instruction has to include the dangers of multiple unwritten sex spouses and the high rates of transmittal of the virus. A 2007 study of undergraduate college pupils found that most immature grownups agree penile-vaginal intercourse is sex, but less than one in five think that oral-genital contact counts as â€Å" holding sex, † ( Stacy, April ) . Mouth rubbers or dikes are available and should be handed out like regular rubbers with instructions as to how to utilize them. Adults must besides be educated about the dangers of HPV and about showings for early sensing. The stigmata that this is merely a adult female ‘s disease or a disease found chiefly in the homosexual community must be erased. One of the ways to assist is to talk out to friends and household and portion the information. This deathly slayer must non be kept soundless any longer. One individual dies every hr from caput and cervix malignant neoplastic disease. Our voices can go our arm in distributing consciousness. We must educate our kids and other friends and household about the dangers of HPV. Vaccines could be really good but the IACP must be supplied with current information so that current recommendations for the HPV vaccinum can be reviewed. If the current vaccinum is given before exposure to the virus, a big figure of HPV-positive instances of oropharyngeal malignant neoplastic disease can be prevented. Last, early sensing testing systems must be developed that can observe this unobserved malignant neoplastic diseases before it is excessively late.